Social media has taken over the way businesses and brands reach their target markets and convey their product, message or personality. Facebook, one of the strongest and most frequently used social channels has evolved dramatically from its early days as a solely educational platform. Over the past few years, Facebook has begun to adopt the use of videos and live video feeds to promote brands, influencers and other personal and social use.
This infographic breaks down how to create a facebook video strategy, which can be highly beneficial to your Facebook marketing efforts. With over 2 million monthly users, Facebook has one of the largest social media reaches. The first key component to establishing your Facebook strategy is to go live. Going live not only gives viewers a look into the raw, unedited reality of a business, brand, or lifestyle which appeals personally to viewers, creating a stronger opportunity for an emotional bond; building strong brand loyalty.
The next opportunity to building your Facebook strategy is to use the 360-degree video feature. Similar to going live, this allows viewers the opportunity to feel as if they are actually there, witnessing whatever it is you are witnessing or experiencing whatever you are experiencing. As virtual reality has become a strong marketing tool recently, the 360-degree Facebook video is an effective way to boost your video strategy.
The final tactic to creating a powerful Facebook video strategy is understanding how to effectively use demographic targeting tools to ensure that your video content is reaching the correct target market to grow your audience base.
This infographic was created using the online, graphic design service, Canva, and the information is from PR News Online.